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i10 Solutions, LLC | Charlotte, NC

How to be a Great Channel Sales Manager

Create a World-Class Third-Party Selling Program

Brian Sullivan, VP of Sandler Enterprise Selling, and Sandler Trainers Marcus Cauchi and David Davies authors of Making Channel Sales Work discussed how to recruit, build trust, and increase your influence with channel partners. 


Designed for Managers & Executives

In this educational webinar learn how to:

  • How to build trust and influence with your channel partners so they’ll want to invite you to meet their clients.

  • Create the conditions so partners will seek out your help to close deals and grow their accounts.

  • Onboard, train and develop profitable, loyal partnerships to ensure both partnres are making money early in the relationship, and continue to bring in new business.

Practical insights into the care and feeding of a channel-based sales force


Channel Sales desktop



Channel sales graphic

Brian Sullivan and Marcus Cauchi discussed how to:

Successfully integrate channel selling into your current direct or indirect selling business model

Build trust so partners will seek out your help to close deals and grow their accounts

Onboard, nurture, and energize your channel salesforce that results in beneficial outcomes.

Brian Sullivan

Brain Sullivan

Brian Sullivan is the co-author of Sandler Enterprise Selling: Winning and Growing Enterprise Accounts and a frequent contributor to blogs and articles in business publications. Prior to joining Sandler, Brian was in sales, sales management and P&L management positions with The Cap Gemini Group for thirty years and in sales positions with Xerox Corporation prior to his time with Cap Gemini. He also served as an adjunct professor for twelve years at Loyola University Maryland.

Marcus Cauchi

Marcus Cauchi

Marcus Cauchi started his sales career in 1986. He is a Sandler trainer located in the southeast region of the United Kingdom where he has been successfully serving his clients since 2004. He is an engaging and challenging speaker on sales, sales management, company turnaround, achieving maximum cash at exit and successful recruitment of salespeople. Cauchi has served clients successfully in over 450 segments of the market.


Dave Davies

David Davies

David Davies is a Sandler Trainer located in Berkshire, United Kingdom. With more than 31 years of international sales and business development experience, Davies has been instrumental in helping organizations achieve lasting sales success. A passionate, innovative and award-winning sales coach, he is recognized for transforming potential into profitable performance.


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