During the Summer of 2023, Sandler Research Center conducted research to establish a snapshot of Sales Benchmarks.
The survey was completed by more than 300 global respondents with an emphasis on small and medium-sized organizations defined by annual revenue of less than $50 million.
The results were quite optimistic given that the global economy was quite uncertain at the time. The results are interesting and intended to be a snapshot of sales conditions at the time.
A few key insights of the research show that: